The Mechanics of the New Joe Rogan Deal

“The Joe Rogan Experience,” has signed a new multi-year agreement with Spotify. The deal is reportedly worth as much as $250 million with an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales.

The Joe Rogan Experience podcast, which debuted in 2009, has been an exclusive offering on the music streaming platform since 2020, with the company touting it as the most-listened-to podcast globally.

The deal, which could be worth hundreds of millions of dollars, signals a shift in Spotify’s strategy away from being the home of exclusive podcasts to becoming an audio company that structures deals based on wide distribution and ad revenue sharing. Under the new deal, Joe Rogan’s podcast will be distributed across multiple podcast platforms, increasing its accessibility to a broader audience.

The podcast landscape is constantly changing with new entrance such as Shannon Sharpe’s Chub Shay Shay and NightCap which potential to raise a similar offer as Joe Rogan from one of the major players: Apple Music or Amazon Music. This reflects the changing dynamics and strategies within the industry.